Richmond Night Market Holiday Villages Event
Branding, Social Media, Digital Design
Concept, design, and brand a pilot holiday event for the Richmond local community. Executions led to a successful 2-day event that led to over 600 registered virtual attendees.
The Problem
Create and curate design assets for a holiday themed market, promoting a shopping experience featuring art, food and live music from independent artists in 2 1/2 weeks.
BACKGROUND:
The Richmond Night Market is an organization that supports Richmond City's small business and artist community, by hosting in-person and virtual markets. Visitors of the Richmond Night Market are given opportunities to support their local businesses and creatives by shopping and commissioning vendors.
Concepts & Quick Pivot
Brainstormed numerous concepts, exploring a modern and non-traditional holiday shopping experience, while connecting the event to the Richmond Night Market brand.
Final Deliverables
With our color scheme and fonts approved, and a minor edit to our logo due to a quick pivot to online-streaming, I was able to create mockups and assets for our social media promotions. We were also able to pass on our approved branding to other teams to implement physical event pieces for production.
Final deliverables included: event signage and decor designed, branded, and assembled for production, and social media promotional material advertising.