Safe Sailing Travel App
UX Design, UI Design, UX Research
Role: Team Lead, Design Manager
Safe Sailing is an app that provides tools to discover a safe space to find and share advice, insights, and resources when traveling abroad. Travelers can also create and share a custom itinerary and plan a trip based on their budget.
Impact: 5/6 (83%) of usability testing participants said they would use this app frequently
Target Audience: BIPOC (Black, Indigenous, and People of Color) Women
The Problem
Women of color desire cost-effective and culturally safe opportunities to travel abroad alone. Participants from our survey, ranked the importance of safety when traveling 4.88/5. This problem is important because they want to travel abroad with access to resources that assist with safety and costs.
SOLUTION
My team of seven, UX designers and researchers, created an app that builds confidence in women of color traveling abroad, with opportunities to share and discover insights, advice, and resources connected to safety, community, and cost when traveling.
Women & The Travel Industry
65% of women who have never traveled on their own worry about their safety
User Research: Interviews
Interviewed 4 Black solo women travelers
Created a guide of 15 open-ended questions focusing on their experiences, thoughts, motives, and concerns centered around traveling solo as Black women.
User Research: Survey
Survey Tool: Google Forms
Data Collection Period: 2 weeks
Total Participants: 53
41 self-identified Black/Minority Women
User Flows
Wireframing
After reviewing our user flows, we started sketching ideas for our screens leading to our prototype and wireframes.
Usability Testing Participant
“Everything’s all in one place. Like where you can book your trip and make your itinerary and meet new people.”
Usability Testing
Six participants
Four tasks to attempt in the app
Key Performance Indicators included:
Time to Complete Task
Conversion Rate
Modified Usability Testing Scale
