Vaseline
#LifeHackLegends
A Social Campaign for Young One’s
What if we created a social campaign that reclaims Vaseline’s place in modern culture by turning it into the ultimate symbol of life-hack innovation.
Case Study Video
Life Hack Origin Stories
We’re spearheading this campaign with a new tag – @lifehacklegends. Launching a series of fictional stories of the unknown innovators who discovered the weird, smart, and surprisingly useful Vaseline life hacks that we can still use today.
Hack or Cap Challenge
To build momentum organically, we’re asking our audience to duet our Life Hack Origin Story videos and try out the hack themselves. People are shocked as they experience the quasi-magical feeling of realizing Vaseline does much, much more than moisturize.
Hall of Hacks
Everyone’s thrown Vaseline at the wall to see what sticks…and it turns out, a lot does stick. Now, we’ll have our audience vote on the most unbelievable hacks they’ve seen. The top 3 selections will earn their place in the Hall of Hacks, a social media museum that honors these tricks and the human creativity behind them.
