Now At Denny’s
What if Denny’s made a grand comeback in Delaware by transforming its branding to celebrate the state’s most beloved delicacy—scrapple?
Delaware is the only state in the U.S. without a Denny’s.
Scrapple — a classic American pate’ made from scraps of pork and a Delaware delicacy.
Denny’s will make a delicious comeback to win back residents’ hearts with a limited-time rebrand.
Users in Delaware visiting Denny’s website will notice a change if they look closely.
We’ll provide lore and merchandise to ensure residents remember Denny’s cares about Delaware, offering residents a collectible that honors their deep passion for license plate collecting—plus more to cherish.
Copywriter: Trent Moss